THE LONG GAME.
Marketing, business models, and the mechanics of getting going — written from 28 years of doing it, not from a keyword tool.
How to Start a Profitable Online Business: Four Decisions, in Order
Almost nobody fails at this because they lacked information. They fail on sequence. Demand, offer, delivery, distribution — each with a test, and each test cheaper than the one after it.
How to Validate a Business Idea Before You Build Anything
Validation is not research and it is not encouragement. It is a cheap test that ends in a decision: build, or stop. Here is the two-week version, with the exact questions.
Affiliate Marketing Funnels: What Actually Earns a Commission
A funnel is not a diagram. It is a series of pages and emails that shorten the distance between a stranger and a buyer. Here is the mechanics, and the arithmetic that tells you what your traffic is worth.
Part-Time Business Ideas You Can Start This Weekend
Four models that work on six hours a week — with the real hourly math, what the first customer costs you, and the one mistake that stalls nearly all of them.
Get the whole framework